South West Airlines Case Study Example | Topics and Well Written Essays - 7500 words

South West Airlines - Case Study Example The aim of this report is to analyze the operations and practices of Southwest Airlines. In the first section of the report, the SWOT analysis has been done to highlight the major strengths, weaknesses, opportunities and threats faced by Southwest Airlines. After identifying the critical factors, in the second section, the conclusion about the overall situation has been presented. In the same section, the suggestions for improving the company’s strategies have been presented, after analyzing the current strategies of the company through theoretical concepts including Porter’s Five Forces Model and Ansoff Model. In the following section, Human Resource practices of Southwest Airlines have been discussed with a special focus towards the policies which have been created for the benefits of employees. After that an analysis has been done to identify the impact of the practices on the business strategy of Southwest Airlines. Since, Southwest Airlines is recognized for its customer services and culture therefore, in this section, I will also analyze how staff and management of the company are becoming as a prime source of competitive advantage for the company. The Southwest Airline is one of the successful low cost carriers in the United States and most of low cost carriers of the world have adopted the strategies of the company. In order to evaluate the effectiveness of Southwest Airline business model, another successful low cost airline company will be selected. In this section, the similarities and dissimilarities between the United States and Australian aviation industries will be done. Finally, the similarities and dissimilarities between the business models of the two airline companies will be also conducted. Southwest Airline is operating in a highly uncertain industry where the demand of the tickets fluctuates very randomly. In the following section, the SWOT analysis has been done to identify the major strengths and

Loss Aversion Essay Example | Topics and Well Written Essays - 1000 words

Loss Aversion - Essay Example In this particular source, the author discusses the issue of cost aversion from a phenomenal perspective. This is because the writer treats the topical issue of finance and cost aversion from a rational perspective where he makes use of radical human experiences to understand the basic principles of finance rather than using complex financial terminologies. Due to this reason, the writer introduces a theme, which is refers to as mental accounting. By mental accounting, each member of the wider population is assumed to be a financial expert because in one way or the other, the person uses his or her mental faculties to undertake and comprehend basic marketing and financial principles. The focus of the work of the writer can therefore be said to be looking at marketing and finance from a behavioral approach rather than a technical approach. From a personal analytical view, it would be said that the content of the writer’s work may concern some justifiable points but not much work was done by the writer to prove the authentication of the facts presented. For instance there was not the use of any financial models. The source would however be strongly criticized on the lack of empirical financial models being used in the data collection process. Though a finance and marketing paper, the writes are seen as writing from a more behavioral perspective. This dismisses the use of any well defined quantitative arguments that could offer a generalized persuasion of the arguments put forth. Camerer, Colin. Three Cheers--Psychological, Theoretical, Empirical--For Loss Aversion. Journal of Marketing Research, Vol. 42, No. 2 (May, 2005), pp. 129-133. Available at http://www.jstor.org/stable/30164010 Camerer (2005) is credited as a multi-disciplinary scholar whose research cuts across several fields and acreas of study. His major area however happens to be in finance. The source put forth by Camerer (2005) is